ABOUT

London Live approached us to pitch for their channel rebrand in late 2016. Since it’s launch in 2013, London Live had grown into a premium channel with a broad and expanding audience, and felt that the channel’s branding deserved a refresh.

Collaborating with two other creatives, my concept for the rebrand was developed and went on to become the winning pitch. Once we started on the rebrand, as art director I was responsible for all aspects of the design and animation. This included evolving the brand, all on and off air branding, ident design and art direction.

ROLE: CO-PROJECT LEAD, CO-CREATIVE LEAD, ART DIRECTOR, DESIGNER.