Ian Cawley Senior Writer/​Creative Director

ABOUT

The Nikon Coolpix had come under attack from the camera phone. To kickstart the brand and tackle the threat from the iphone, Nikon put a huge zoom lens in their most compact camera. To dramatise this I developed a visual campaign that ran in national print and as POS.

Date created: October 2014 2014-10-01T00:00:00+0100
Date published: 24 October 2016 2016-10-24T11:35:24+0100

MADEIT CREDITS

Project featured: on 25th October 2016

Nikon

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