Ian Cawley Senior Writer/​Creative Director

ABOUT

In 2009 London Pride needed to attract new younger ale drinkers without alienating its loyal older fan-base. We approached James May. That jolly nice chap off the telly who also lives within ‘smelling’ distance of the famous Chiswick brewery. He agreed to be their spokesman, and we developed a campaign that included TV, digital, print and in-pub executions.

Date created: October 2009 2009-10-01T00:00:00+0100
Date published: 24 October 2016 2016-10-24T11:27:27+0100

AWARDS

Cream Award

MADEIT CREDITS

Fuller's London Pride

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