Co-Operative Insurance had a problem. They were running the same promotion of £50 worth of Co-Operative food vouchers with every policy, for a second year in a row.
To grab the attention of existing and new customers, we developed the ‘Extra Ingredients’ concept. Then with the help of award winning typographer Alison Carmichael, we made every message with the food and extra ingredients that the Co-operative had on offer.
This didn’t just showcase what the Co-operative was giving away. It also gave the flexibility to adapt the campaign to every media needed, including print, direct mail, email and banners.