About me

Across 15 years in the business, first as writer then creative director, Ian has worked at the forefront of digital and creative innovation. During that time, his work has helped clients build, transform and repair their brands, and earned more than 375 awards for creativity and effectiveness, including Effies, D&AD, Clios, Webby, 18 One Show Pencils and 21 Cannes Lions. In 2014, he was ranked #1 Copywriter in Canada in Strategy Magazine's Creative Report Card. Ian was also co-creator and writer of the influential "Our Food. Your Questions." radical transparency platform for McDonald's - which led to a direct improvement in both brand trust and food quality perception scores for McDonald's around the world. As creative leader of the creative data agency FCB/SIX, Ian helmed "Destination Pride" for PFLAG Canada, which became the most awarded Canadian campaign at the 2018 Cannes Lions. Recent highlights include helming "Go Back To Africa" for Black & Abroad - which led to an increase in interest to travel to Africa among our target, and a measurable, positive shift in sentiment and usage of a phrase previously and primarily used as a racial slur. That project also won the Grand Prix in Creative Data at Cannes in 2019. Under Ian's creative leadership, FCB/SIX was the #1 ranked Canadian agency at Cannes in both 2018 and 2019 and became Ad Age's first ever Data & Analytics Agency of the Year. Major clients have included Honda, AB/InBev, Cadbury, Johnson & Johnson, Taco Bell, McDonald's and BMW.

Awards

Andys - Gold, Cannes Film - Grand Prix, Clios - Gold, D&AD Award - Yellow Pencil/White pencil, EPICA Award - Gold, One Club Award - Gold, The ECHOs, Webby Award

Ranking
- 
Currently No Recommendations
Achievements
Top 100 Influencer of the Year 2020Influencer of the Year
Tagged Job Titles
Contract
Perm, Freelance, Temp-Perm, Part time, Remote
Location
Toronto
Skill Level
Junior, Middleweight, Senior, Director
Creativepool member since 19 August 2020