ABOUT

From the iconic Jimny of the 80’s and the convertible Grand Vitara of the 90’s to the Ignis of today, Suzuki has always been a bit out there.

To exemplify Suzuki’s bold, playful and unexpected personality we created Good Different. The fun tongue-in-cheek 30’’ film blows up the various proof points of what it means to own a Suzuki car, before landing the simple straight-talking truth: Suzuki aims to give drivers everything they need as standard.

We wanted to make the Suzuki cars themselves the stars of the story. The wacky film included scenes of grandmas knitting cardigans for cars, and Suzuki technicians whispering jokes to car parts to illustrate the warm, fun feeling you get from driving a Suzuki.

We created 3D digital models of the sets which were then physically constructed. The opening ‘S’ flap was created with the electronics of a toy truck and we used a real hand knitted cardigan for the Suzuki Vitara.

The campaign launched with a 30” film across TV and VOD, and was supported by a 60” TV and Cinema film.