ABOUT

During the pandemic the government asked media companies for help to convince the public to stay home. With production houses closed we put 26 locked down photographers to work at home and elevated the mundane acts of staying home during lockdown to hero status. Photographers could only use what was available to them in their locked down home. Housemates became models, flour became atmospheric haze and creative direction was dialled in. The photo series was broadcast in 100 cities across the country for two weeks courtesy of a generous media owner.