ABOUT

Smashed Raspberry approached Lomi design as they felt their existing branding was out dated and not attracting the potential amount of customer possible.

Background: Smashed Raspberry is a independent café/bistro owned by Sam and Garry, based in Neath, South Wales. They offer indulgent milkshakes, crepes & waffles. As well as brunch, light lunches and hot drinks. In this competitive market Sam and Garry realised they need to improve their branding to stand up against their competitors.

Result: The design used strong bold colours throughout with a water colour style raspberry reflecting the ‘smashed’ aspect of the name. A loose handwritten typeface was used to reflect the open and friendly personality of the brand. There was an opportunity to use the wall above the shop so we applied a large scale raspberry that can be seen from a long distance away. Raspberries and key offer vinyls were applied to the glazing, as well as a ‘welcome’ message to reflect Sam and Garry’s and fun and inviting personality.