ABOUT

Precious Peaches is a new start up brand created by a young couple passionate about baby and toddler clothing and accessories.

Background: The initial intension is to start with an online presence offering high end traditional and contemporary clothing and accessories. Potentially moving into buggies, beds and other larger items relating to babies and toddlers.

Result: LOMI created a logo using a soft rounded typeface with a small peach icon as the dot of the ‘i’. A colour palette of off white, pastel green and orange was used to create an instantly recognisable quality baby and toddler brand.
Stationery and gift boxes were created using an outlined peach icon pattern both in pastel orange and green to cater for girls and boys. A photography style was developed using white and off white backgrounds helping the products to stand off and not be detracted from. The website has a bold strong structure based on the brand colours, white space and photography making it eye catching and easy to navigate.