ABOUT

SSP have over 130 Pumpkin cafes nationwide that generate their largest revenue. I was asked to review the brand and consider if it should be rationalised, refreshed or rebranded. As a result a full rebrand was developed.

Background: Using the name ‘Coffee Room’ generated by muyself, the rebrand concept was influsenced by a public transport concept alongside a welcoming contemporary look and feel.

Result: A graphic identity was designed using simple type and cut out photography, taking influence from travel graphics but with a contemporary twist. In conjunction the interior aspects of the brand were developed. A dark parquet floor with tiled walls and green grey paint finish offset the vibrant frames of the retro tubular seating featuring the secondary brand colours.
Scope of works included: