Iain Beal UX Director

ABOUT

Baileys Sound Scales is a mobile app that solves the "how much is left?" question for Baileys bottles. Users blow across the bottle's top, and the app analyzes the sound's pitch to estimate the remaining liqueur. This physical-digital interaction unlocks content based on the level. Full bottles yield recipes, while near-empty bottles trigger discount codes, encouraging repeat purchases. The app enhances customer engagement by providing practical information and personalized offers, bridging the physical product with digital marketing.

MADEIT CREDITS

  • Diageo IrelandClient
  • Alexa WolffClient Lead
  • Bas KorstenChief Innovation Officer
  • Billi HatfieldCommunications Director
  • Christian MartinDigital Designer
  • Dariel BogotaMotion Designer
  • Darren Burdock-LatterHead of Innovation
  • David CofrancescoGlobal Awards Manager
  • David PinillaCreative Director
  • David SavageCreative Director
  • Debbie EllisonChief Digital & Marketing Officer
  • Elisabeth MoloneyClient Lead
  • Emmanuel XirogiannisStrategy Director
  • Ewa NuckeyPlanning Director
  • Finn JamesProduction Partner
  • Gen HillProject Manager
  • Greg SaynorCreative Director
  • Hilary QuinnClient Lead
  • Jake SwiatekAssociate Technology Director
  • Jamie AnningGlobal Awards Manager
  • Jamie FulhamClient Lead
  • Jamie MandelbaumCo-Chief Creative Officer
  • Jonhatan BolivarMotion Designer
  • Lindsay WeinbergSenior Art Director
  • Lorna BegleyClient Lead
  • Maddie RamsayProducer
  • Mafer AlvarezClient Lead
  • Maggie McKeonCreative Director
  • Marc SabanSenior Project Manager
  • Marco BezerraExecutive Creative Director
  • Matt PuddephatBusiness Director
  • Michael MayDirector of Technology
  • Nika MikhaylovAssociate Creative Director
  • Paul CartonClient Lead
  • Santiago Beraldo de QuirosProduction Partner
  • Sarah FleuryClient Lead
  • Sebastian CuevasCreative Director
  • Sorcha NiChieirighClient Lead
  • Thomas MercurioAssociate Technology Director
  • Tomy LavagnoCreative Director
  • Will PhillipsAssociate Technology Director
  • * Di MonksFreelance Senior Art Director
  • * Santiago Burin des RoziersDirector
  • * Ryan McManusChief Creative Officer UK
  • * Debbi VandevenGlobal Chief Creative Officer
  • * Manuel BordéGlobal Chief Creative Officer
  • * Lucas PimentaRegional Motion & Content Designer
  • * Nicole CheesemanAccount Manager
  • * Brendan HowellCreative Team
  • * D&AD
  • * Matthew BenneySenior Creative
  • * Iain BealDigital Strategist

Who pooled - Sound Scales