ABOUT

Since 2010 iD has coordinated the largest in-store demonstration programme in the UK & Ireland for luxury brand Nespresso.

The Campaign:
165 permanent demonstrators throughout the UK & Ireland
iD created an industry leading reporting app that centralises working schedules, GPS tracking to monitor compliance, sales reporting tools and incentivised training modules to further develop brand knowledge
A tailor made recruitment and induction programme that includes a 2 day training schedule for all new starters and refresher courses for existing demonstrators
Bespoke, premium uniform to create stand out in-store
Regional Territory Manager deployment
Delivery of experiential events in shopping centres across the UK

The Results:
Over 200,000 live coffee demonstrations
18,500 activity days per year
100% of staff passed independent mystery shopping programme (benchmark 75%)