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Hyper Theory's creative studio was briefed to create a 3DA campaign that aligned with the hero campaign for Under Armour's new running shoe release.

The creative team worked on the concept and the 3DA team brought it to life with style!
The 3DA ran across all screens throughout Westfields in Aus, a series of OOH locations, within Vicinity Centre's and specialised oOh! boards.

The piece has been widely shared and reshared while it was live.