Hyper Theory Studio
Brisbane
ABOUT
We were briefed to come up with an interactive concept that wasn't the normal in-editorial quiz.
We created a fun casual game style basketball game where players were asked to shoot the ball into the hoop to answer a series of questions. The game play would become increasingly more difficult, before being shown their ultimate basketball shoe.
The experience reached the campaign KPI within 3 days with an overall reach of 195% above the set KPI.