ABOUT

Gaikindo Indonesia International Auto Show is the biggest motor show in Indonesia. Unfortunately it only happened in three cities. So, Toyota wants to make this motor show accessible for more Indonesian at more places.

Using a 3D photo technology, we capture the whole experience of the motor show and made a small, virtual and mobile version of it. So, people can experience it as if they were there. We installed this Virtual Explorer in relevant places across Indonesia.

The level of consideration for people to know Toyota and try the product increasing quite good. Based on good numbers of people that interact with the Virtual Explorer and test drive each time we travel from one spot to another.