ABOUT

Brief:
When a pet passes away, sometimes it is very difficult to find a way to honor them in a respectful and compassionate way. It’s very likely that people in Jakarta, will struggle to find an appropriate burial ground due to land shortage at home or public pet burial space. How to help the struggling pet owners who lost their beloved pet, find a way to honor in a compassionate way fot their last time?

Strategy: Sei-katsu-sha insight?
In this harsh world, pets gives us love that is innocent and unconditional, making them the most loyal company every human can have, we wish to be with each other as long as we live.
But when the time for the pet to pass away comes, it will create a deep emptiness and leave a longing feeling to always together.
Moreover, when the owner find out they cannot provide the last decent resting place, the grief will escalate and bring down their feeling even more.

Creative:
We provide not only a close and decent burial space, but also a way for the pet to be alive again, in another form of life.
Utilizing the pet’s ashes (as vertilizer) that rich in ions as the source of life to another being, plant, that gives us oxygen and create a perfect circle of life, giving the pet a second life to be with us one last time.

Market Result:
It increase the footfall of Pondok Pengayom Satwa for cremation.
Build awareness towards capability of Hybrid in creating more than just an advertising company.
People are comforted for the lost of their beloved pet.
And the most important, more unconditional love are being kept eternally.