ABOUT

Whilst interning at Acorn Marketing in Sydney’s CBD, we approached Shamrock, a construction company that is very well established throughout Australia. Unfortunately their corporate identity didn’t live up to the high quality of service the company provides; we felt it was playing too much to its Irish heritage stereotype, making us feel they weren’t
a serious company, thus losing faith in the brand.

After some intense initial ideas and talks with the client we came up with a sleek, contemporary identity that still maintains the company’s Irish roots without the negative connotations.

Our logo uses a modern, professional-feeling typeface with a duo-tone colour palatte, adding dimension and a way to distinguish between the two visual elements. We reduced the amount of factors within the logo, giving us a clean, minimal look whilst preserving the essential information.

The shamrock element within the logo is also a throwback to the construction connotations of the company; hinting at tubing used in the construction process.