ABOUT
From Sunday, 22nd October until Wednesday, 25th October 2017 Hunter took over the iconic Vanderbilt Hall at New York’s Grand Central Terminal with a unique pop-up modelled on a traditional British glass-roofed greenhouse.
Designed to celebrate Hunter’s heritage as a Scottish brand, the experiential installation recreated the serene landscape of the Scottish Highlands within one of Manhattan’s most frenetic terminals.
Visitors, who entered from Vanderbilt Hall were greeted by the atmospheric sound of rain, real moss on a 3-layer absorbent underfoot and an ethereal layer of Scottish mist – a mixture of fog and light rain common in the Highlands. Moving through the misty greenhouse, they interacted with some of the brand’s most iconic rainwear pieces in the environment they were designed for.
This complex build brought to life Hunter’s British heritage in a clear, innovative and engaging way and is the first time a brand was able to bring a weather system of this complexity to life at Grand Central Terminal.
Back to Hunter at Grand Central Terminal, New York project
Blair Barnette Ltd
United Kingdom
Tom Connell
Illustrator
United Kingdom
Khalil Halwani
Art Director, Hunter
United Kingdom
Andrea
Designer
United States
Tom Malt
Head of Brand and Creative EMEA, BlackRock
United Kingdom
Tapestry
United Kingdom
Sean Travers
Senior Designer/Art Director, Saffron Creative
United Kingdom
Michael Tomes
Founder, Creativepool
United Kingdom
Robert Ferguson
Brand Account Manager
United Kingdom
Yoko Yamamoto
Ballpointpen Illustrator, Ballpointpen Illustrator
Malta