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Confirming a three-year relationship, Humo Rojo thought and developed a commercial for Nidera Seeds, reinforcing the seed company's position in the agriculture industry.

"When we started working in the agriculture industry, someone told us it was boring... Working with Nidera Seeds not only entertains us but also generates creative and strategic challenges every day. This commercial shows the agency's maturity in the category and the strategic and creative potential of a committed team," said Tata Varela, General Manager and founder of Humo Rojo.

The commercial will be aired on traditional and digital media and will be part of the content on the brand's social profiles and conveys the DNA of Nidera's products and services with values such as proximity to the producer, the incorporation of innovative tools for the field, and the performance of the materials that the company has available to producers.Confirming a three-year relationship, Humo Rojo thought and developed a commercial for Nidera Seeds, reinforcing the seed company's position in the agriculture industry.

"When we started working in the agriculture industry, someone told us it was boring... Working with Nidera Seeds not only entertains us but also generates creative and strategic challenges every day. This commercial shows the agency's maturity in the category and the strategic and creative potential of a committed team," said Tata Varela, General Manager and founder of Humo Rojo.

The commercial will be aired on traditional and digital media and will be part of the content on the brand's social profiles and conveys the DNA of Nidera's products and services with values such as proximity to the producer, the incorporation of innovative tools for the field, and the performance of the materials that the company has available to producers.