ABOUT

Based on an insight discovered by Humo Rojo, and very characteristic of the brand, the strategic goal was to create a virtuous circle with all existing platforms and profiles of the airline, Facebook, Twitter, and Instagram, equalizing it with Digital Advertising, offline presence with advertising and activations in cinemas, public spaces, and TV, and a strong live execution in the peripheral areas of the bus terminals in the main cities of the country: Buenos Aires, Córdoba, Mendoza, and Rosario.

#NoTeDibujesLaRaya (Don't draw the line) is an invitation to frequent long and medium-distance bus passengers to travel faster and cheaper without losing the line in their attempt.