ABOUT

Brief
A creative campaign was requested to specifically sell the 60-color pencil box in the January-February period, for the 2022 school year.

Strategy
Without a doubt, Faber-Castell is one of the world’s most renowned brands when it comes to stationary supplies.
The 60-colored pencil box is very special, because it contains more tones for each color which allows the user to paint anything and get closer to reality.

Results
Being a product desired by parents and children for the school year and with the benefit of having more shades than its direct competition; Stabilo and Pelikan, sales grew 2.5% compared to the 2021 period.