ABOUT

Covid-19 has not only brought millions of infections and deaths in the world, but also more poverty. Every year Techo Bolivia makes a National Donation that collects money to build temporary houses and help thousands of Bolivians to get out of settlements and poverty. 2020 could not be carried out due to the pandemic, but this 2021, yes.
To raise public awareness, we did this campaign with a strong message and image and with the essential element to help: money.

Brief
Communicate the 2021 National Donation, raise public awareness and generate more aid in money.

After a 2020 without collection due to the pandemic, this year Techo Bolivia had to make an impact.

Strategy
And we did it based on how vital organ donation is so that other people can live and how important it is to donate money, so that thousands of Bolivians can also live, but with dignity.

Through RRSS, digital and print media, we launched our "Become a donor" campaign to raise public awareness and raise the largest amount of funds for the construction of 30 temporary houses. The fight against settlements and poverty does not stop.