Hugo Bennett
Copywriter
ABOUT
Concept: Show Gatwick as the obvious choice for London's new runway, compared to Heathrow's unsuitability.
Execution: Prominent outdoor (48 sheets at London tube stations and alongside commuter roads), email, door-drop executions. All copy-led.
Results: Still no final decision. But have helped make it a very difficult decision for the hot favourite, Heathrow, to be selected.