ABOUT

Intrinsic’s goal is to unlock the value and potential of AI robotics, and support professionals in industry to build and use next generation, AI-enabled solutions in useful ways. They’re building the platform, product and services to enable more accessible, intelligent automation solutions for millions more businesses and developers.

We collaborated with Intrinsic on a website redesign to help deliver this narrative through a wide range of content strategy, brand articulation and UX inceptual exercises to harness and convey this messaging holistically.

Given the new era of Webflow and its capabilities, the client asked us to leverage a CMS that was flexible and powerful enough to support their growth plan for the next 3-5 years. This involved them being able to self-manage different web property attributes to communicate a wide range of upcoming product and service offerings, while also supporting industry news and company hiring activities.

Intrinsic tapped us to take on the task of creating a CMS powered web property that not only supported their industry outreach but also harnessed its capabilities in a concise manner building upon the existing branding and design system through a series of UX and content strategy activities.

Additionally, we leveraged technology in execution as Intrinsic was searching for a platform to streamline their website development process and they wanted a solution that offered flexibility, ease of use, and scalability without sacrificing design quality. Traditional CMS platforms required extensive development resources and time to achieve their vision, which slowed down their workflow. Webflow emerged as the perfect fit, allowing their team to design and publish visually stunning, responsive websites with no coding required. Its built-in hosting and intuitive interface empowered Intrinsic marketing team to make real-time updates without developer assistance, significantly reducing time-to-market and maintenance costs. And more importantly, step out of Google’s infrastructure.

Our vision was to showcase how intelligent robotics will create a more prosperous society. To accomplish this we developed an experience that showcased how Intrinsic is democratizing access to industrial robotics. Enabling people to make new products, businesses, and services.

Our approach was to develop a new digital expression that showed the interaction between people, software and robots. Demonstrating the benefits firsthand - We evolved Intrinsic’s existing brand identity to a new look and feel that elicits a prescient feeling. Inviting and guiding you through the experience inspired by the fluid movements of the robots.

We uncovered the following to further evolve their brand and web experience:

- Information Framework: Alignment on core pages upon launch and key content that lives on these pages. This defined a basic site structure and our conversion pathing (and how they measured progress toward MQLs as an important KPI)
- Aesthetic Primitives: Alignment on the creative bedrock to build from. We’ve made intentional choices about starting building materials and how we evolved the existing web design system to push against and tell an impactful visual story.
- Measurement Framework: Simply put, alignment on how we determine success and how this property enabled the ability for continued success to deeply engage Intrinsic’s audience.
- CMS Considerations: Introducing Webflow CMS as the right tool to support their business needs and usher in new capabilities for years to come.