ABOUT

After an exhaustive search for the right design partner, TED chose Huge to help with the first major redesign of its website since it launched in 2007. With an enormous global audience — TED marked one billion video views of its talks last year — the organisation dedicated to “Ideas Worth Spreading” wanted to refresh its web presence without disrupting an already best-in-class user experience.

Collaboration was our guiding principle from the beginning of the project. We worked side by side with TED’s design and UX teams to rapidly prototype ideas and designs for the new site. They had the keys to our office in Brooklyn, and we developed a trusting, working relationship that allowed us to keep improving the product as we created it. We tested each iteration in our on-site usability lab to ensure that we were addressing the myriad needs of TED’s dedicated and diverse users (TED talks have been translated into nearly 100 languages).