ABOUT

To encourage people to get active, Nike sought an intimate and personalised initiative that would take the Nike FuelBand experience beyond the app and into the real world.

Together, Huge and Nike partnered to create the Nike FuelBox, a mobile vending machine activated with Nike FuelPoints, that dispensed Nike products at locations throughout New York City over the summer of 2014. The initiative redefined loyalty programming as a truly integrated digital/physical experience. The FuelBox was designed to reward users for the sweat equity they built each day: sweat a little, get a little; sweat a lot, get much more.