ABOUT

Casual sports fans consume more content than fanatics, but the best experience appeals to the casual sports fan, the fanatic and everyone in between. Eurosport needed to ensure that every user has a great experience, no matter where they were or what device they were using.

Huge deployed a multinational team of sports fans to work on the site. For project planning and UX leadership, London. UX and visual design, Rio de Janeiro. For front-end development, Brooklyn. Everyone worked together alongside Eurosport’s new media department based in Paris.

The new site is fully responsive. The new Eurosport provides an immersive experience optimised for all screens - from connected TV, to desktop, to tablet.

The new Eurosport is available in eight international markets: France, Sweden, Russia, Turkey, the Middle East, Asia, China, and Australia.

At the height of the World Cup, Eurosport achieved its best ever digital daily performance on Wednesday July 9, with 8.4 million viewers connecting through online and mobile.