ABOUT

Using location and studio shots, body doubles and an impressive amount of matte paintings, this project still presented us with a few unique tasks.

for example-
For the cave scene we used camera projections so as to “cheat” movements and escort Gal more intimately.
The added fish were flock simulated. Selected fish were animated individually to add realism to their behavior.

For the bison scene, the idea was to have a visually stunning, boulder like, colossal creature coming to life.
The process of creating this beast included modeling, rigging and R&D of its animation and texture behavior.

The waterfall scene was especially challenging.
Comprised of location shots, green screen shots and CG imagery, the final effect was created using guided cloth simulation atop CG distort using the water footage as our base.

And finally, our “Northern Lights” were created using multiple particle systems.

We hope you enjoy our work as much as we did.
GRAVITY TEL EVIV


Agency: LH/TBWA
CEO: On Goldshtein, Ziv Poplavski
Creative Director: Erez Maytal
Creatives:
Head of Design: Usher Ben-Ishay
Creative Supervisor: Avi Hershkovitz
Art Director: Gabrielle Kadishzon
Account Director: On Goldshtein
Account Supervisor: Inbal Eldan
Account executive: Yulia katz
Designers: Ido Ben-Dor, Inna Ribak
Strategy Director: Guy Krom
Strategy Director: Nir Yelinek


Production Company: Jiminy Creative
Director: Eli Sverdlov
Executive Producer: Kobi Hoffmann
Producers: Amir Feingold, Orit Pinco, Gil Rozenfeld
Director of Photography: Emanuel Kadosh
Production Designer: Paul Dove, Lutz Krammer
Stylist: Elizabeth Stewart
Music Producer: Tomer Biran
Sound Mix: Broadcast Media, Avi Zonshine
Service Production: Hero Iceland, Dourable Goods LA, Circles Munich
Service Producers: Bui Baldvinsson, Thora Margretardottir, Hani Selim, John Gomez, Markus Penth

Visual Effects, Color & Design: Gravity Creative Space ltd
Creative Director: Ilan Bouni
VFX Producer: Silvia Bruce
Head of 3D and Compositing: Yoav Savaryego
Lead Compositor: Ori Morhag
Compositing: Roy Shalev, Alex Deutsch, Dan Tomer, Micky Gorenstein, Guy Lubin, Boaz Tamir
3D Artists: Elad Izhaki, Ben Pank, Daniel Gonen, Eliel Dan Levy, Vladimir Solop
Matte Painting: Tete, Dmitry Vernigor, Hagai Itzhaki, Vlad Dorfman
VFX Supervisor: Eugene Romanovsky
VFX: Roman Franky, Ben Molina, Alexander Golubeff, Max Rezumnikov

Editing Company: Milo Post
Editor: Noam Weissman

Adaptations and pre-delivery: Tal Rom Tal Rom

Stills Photographer: David Hasson Dudi Hasson