ABOUT

Concept:
Gunner & Co. needed a new and revitalised brand identity to take them into the future. It had to modern and fresh, yet timeless and traditional to appeal to their target clients.

Execution:
I redesigned the shield element of their old logo, simplified it to make it more identifiable and diverse in its application. The old typeface was all over the place and didn't work well with the overall brand and the traditional requirement. I source and applied a modern serif typeface and paired with a clean and legible sans-serif typeface.

The previous colour of red was well-established with their brand and also worked well for the industry. I kept red, but refreshed the palette to bring it up to date and more in line with financial services.

Results:
Gunner & Co. have now excelled in their application and confidence of using their new brand identity to its full potential. Applying it to promotional material, new office space, exhibitions and client brochures.