About me

Hello!

This is Howaida Salah Group Account Director

Howaida lives by a moto to try everything, at least once.

A third culture kid of Egyptian origin, she grew up in Abu Dhabi.

Howaida kicked off her career at InterconBnental Hotel Cairo working for the tourism industry. She then moved to the publication business. In 2005, Howaida moved back to the UAE and spent six years with Viola CommunicaBons in Abu Dhabi and another six years with Horizon FCB global advertising agency in Abu Dhabi/Dubai. During this time she worked on a range of regional and global clients like Abu Dhabi Islamic Bank, UNB, DOT (Department of transportation), FDF, CICPA.

She joined TBWA\RAAD in 2016 and has led the Louvre Abu Dhabi account for the last four years. Having gained over fi\een years of brand building experience, Howaida has grown into an accomplished brand leader with an integrated strategic approach and a strong business mindset.

Howaida provides unique and custom-tailored marketing & event campaigns according to client's objectives and requirements. She delivers effective marketing and financial management solutions throughout the whole project process based on creativity and quality; Ensures clients' maximum saBsfacBon in all aspects of the project

She has a Bachelor's degree in Mass communication from Cairo University in Egypt. In her spare Bme, she bakes novelty cakes, wake-boards and teaches Zouk, a Brazilian dance style.