ABOUT

We were asked by the team at McIlhenny Company and Hunter PR to create a custom Audio Logo for TABASCO® Sauce. This was part of an ongoing relationship to forge a distinctive sound for the iconic global brand.

We love delving in to the science behind ear-worms and audio branding, in this project we ran a custom market research questionnaire to help the brand match up their identities with a musical ident.

Thanks to the teams at Hunter and Tabasco for getting us on board. ????