Horácio Macamo Senior: Web & Graphic Designer, Creative, Writer

ABOUT

I was requested to develop a warning campaign for drivers who drink alcohol and drive about the dangers that might be repercussions of their state of mind.

Main concept: We decided that in order to come up with a very effective idea, we should show that the danger starts in the very act of drinking.

If the act of touching the glass or bottle it was dangerous for the consumers, how would we have taken the risk? This image plays an effective role in their consciousness, for next time they will decide to drink again.

MADEIT CREDITS

  • Marketing DepartmentClient
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