McCann drives Opel/Vauxhall in Europe
Vauxhall-owned car manufacturer Opel has appointed McCann Erickson as its new international creative agency. McCann replaces previous partner Scholz & Friends and will pick up the account as of January 1, 2019.
Tobias Gubitz, director brand strategy and marketing communications at Opel/Vauxhall announced the news by saying the new partnership creates “efficiencies” as McCann already works with Vauxhall in the UK. McCann’s digital subsidiary MRM also already works with Opel.
McCann was previously attached to Opel eight