ABOUT

Challenge
How can we maintain and grow Mira’s leadership in a low interest market that consumers do not understand, and in which installers influence most of their choices?
Solution
We created ‘Showering Perfection’. A brand platform that establishes Mira as the most desirable shower brand, and conveys how Mira products are genuinely ‘better by design’. Trade, retail and consumer communications all played a part in sending out this message.
Results
Showering Perfection has led to a boom in sales ahead of targets across all consumer channels. Not only that, but Mira is named the ‘ Number One shower brand’ by Millward Brown.