ABOUT

Challenge
Bookmaker Stan James decided to invest in TV for their sportsbook product as the first stage of a more aggressive above the line strategy. However brand resonance was low and brand awareness was at 0.2%.
Solution
Based on the truth that punters either go with their head or their heart we created the brand characters ‘Stan’ and ‘James’ who each embodied the head and heart. The TV campaign ran in the run up to the football season.
Results
The campaign had instant impact with revenues up over 50% from pre-TV levels. Stan James’ investment continues to grow with television spend due to become the central part of the media plan.