ABOUT

Whilst working with Hogarth Worldwide, the opportunity arose to redesign Santander’s Induction Booklet. Their internal branding had been illustrative for a long period and it was time it was modernised into a photographic style to match their external branding.
A variety of different design elements were introduced and combined with the photographs, such as red square brackets which would highlight a text area, title or image, pull-out quotes, plus icons to highlight facts and bullet points.