ABOUT

The brief: Build Helsinki’s profile internationally to increase awareness of the city’s thriving tech hub, startup ecosystem and creativity, to attract top talent to relocate to the city.
The work: Execute a media strategy to secure coverage in top international English-speaking titles on Helsinki's start-up ecosystem and creativity in tech.
The results:
4 x published
Computer Weekly - MUU: 200,000
Electronic Payments International (online) - MUU: 306,288
Electronic Payments International (magazine) - Circ: 100,000
Agence France Presse - 1 billion daily readers (not included in total below)

3 x pending
Computer Weekly - MUU: 200,000
The Economist - MUU: 9,432,610
Forbes - MUU: 29,788,885
Wallpaper* - Circ: 100,008
Culture Trip - MUU: 18,000,000