ABOUT

​​​​​​​The Colmena Fund
We started with their values - the type of values you don’t see in the political sphere; empathy, belonging, personal and lived experience and feminism. These were the foundations to create a unique verbal and visual identity.This was expressed through a colourful, eclectic brand, with interconnecting elements reflecting the vision of the fund. The logo is inspired by a beehive — "Colmena" in Spanish —representing unity, collective strength, and female leadership. The color palette, with vibrant hues from the Global South, radiates boldness and resilience. The patterns are inspired by the warp and weft of woven textiles, representing the collective power of women who combine their efforts to support and uplift one another. Portraits of women are placed front and center, ensuring they occupy space, and honoring their role in societal change.