Holly Goodall Graphic Designer and Art Director

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Using only dismantled parts of typography, this moving image visually communicates the motifs behind the design of the Falkirk Wheel, an iconic Scottish landmark.

Animated over scanned rubbings from the Falkirk Wheel itself, this 2D animation shows the three main inspirations behind the canal lift's design;

1. The ribcage of a whale.
2. Ocean waves.
3. The cogs of a watch.

A Moving Guide

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