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Social Media Platform Vero where keen to engage a new musical audience - bringing filmmakers and musicians together and collaborate to tell stories behind the songs and let film makers interrupt what was meant when writing these songs. Involving a competition mechanic where film makers and musicians entered so they would be paired with one another and make a short film.

The competition mechanic received over 300 applications and 50,000 organic impressions. Live screening event wrapped up the project.

This campaign resulted in a screening event of the two films created in the campaign as well as live music from both featured musicians.