Bank Bradesco - Augmented Reality for Web by Henrique Favery for BradescoWho liked - Bank Bradesco - Augmented Reality for Web by Henrique Favery for Bradesco

Henrique Favery Founder & Creative & Innovation Director

ABOUT

We gave life to the fireflies of the most talked about campaign in Brazil in 2020, with more than 240 million views on youtube in the campaign called: "Volte a Brilhar - 2020 for Bradesco". The Augmented Reality experience became the largest campaign in the world in number of simultaneous accesses - more than 260 thousand people during the 3 minutes of the commercial that was shown on The Voice Brasil tv show. Already in the first seconds of the action, there were more than 160 thousand people being graced by the presence of the beloved insects. There was a total of 671 thousand voluntary visits which echoed for hours after the ad. It was probably one of the biggest challenges ever faced in the world by infrastructure teams. It took nearly 2 billion hits in testing to ensure the experience supported the estimated audience for the event to become the highest ratings spike in history for the AR technology, a record that should be very difficult to break.