ABOUT

Whilst working as a Print designer for H&M in Stockholm, I was briefed to design a girlswear capsule collection for the Asian market to celebrate Chinese New Year - “Year of the Pig” using Peppa Pig as key License character for 2 - 14 yrs girlswear customer. With a focus on comfort, red as a key colour and the playful nature of Peppa, the aim was to utilise fun, playful 3D applications on 'everyday' garments for kids to wear not only for for the celebrations but for long after.
This range was a top seller in the Asian market for the girls department over the festive season.