ABOUT

This project was created to promote the Bucket List Community Project through an in-store activation at Lowe’s in Dallas. The goal was to produce a promotional piece that not only highlighted the initiative itself, but also captured the real interaction, community engagement, and in-store energy surrounding the campaign. The focus was on creating something that felt authentic, approachable, and visually polished while clearly communicating the purpose of the project.

To bring that story to life, we filmed multi-camera interviews with store manager Zac, giving the piece a strong narrative foundation and helping add personality and credibility to the final edit. Alongside the interviews, we captured b-roll of customers interacting with the promotion, engaging with the display, and signing up on site. This combination of interview-driven storytelling and real-world event coverage helped create a video that felt both informative and engaging.

From a production standpoint, the approach was centered on balancing clean interview coverage with natural, real-time moments throughout the store. The multi-camera setup allowed the interview segments to feel polished and dynamic, while the supporting b-roll helped reinforce the message visually and show the campaign in action. Capturing real customer participation was an important part of the piece, as it helped communicate the community-driven purpose of the project in a genuine way.

In post-production, the edit was shaped to feel upbeat, clear, and accessible, using the interview with Zac as the backbone of the story while weaving in customer interaction and in-store visuals to keep the pacing engaging. The final result was a promotional video that showcased the Bucket List Community Project in a way that felt professional, community-focused, and aligned with the energy of the campaign inside Lowe’s.