ABOUT

In line with RAPP’s commitment to being Fiercely Individual, we created The Fierce Series to educate brands on missed opportunities and introduce them to the idea of Individualisation. The overarching design aesthetic encapsulated a sense of fierceness to complement the unique content. Bold and full of attitude, it amplified the reports’ key themes and pushed the boundaries of conventional business reports. We enhanced the concept of Individualisation through a set of distinctive cover designs that encouraged interaction with the reader. We approached the content through an editorial lens, handcrafting the infographics and illustrations.