ABOUT

A social media campaign hosted on Last FM. Sony Fantasy Festival – a musical version of Fantasy Football - ran in 32 countries, included 60,000 bands and artists and involved the collection and organisation of a staggering amount of data from Last FM and Yahoo!. Players created a festival line up, then we pulled in data (tracks played on Last FM and discussion on Yahoo!) to establish how popular your bands are in the real world. By the end of the competition more than 100,000 people were battling it out for festival supremacy.