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Following the premiere of the film Sing 2, Universal have partnered with McDonald's to bring the fan favourite to Happy Meal®.

The Marketing Store concepted and designed the Happy Meal® AR experience, which was then built by a partner agency, Zappar.

The new digital activation was designed to be an additional experience to the existing Sing 2 paper toy. Unlocking the interactive action is made easy by simply scanning the provided QR code on the Happy Meal® toy.

The concept of this interactive experience allows kids to create their own digital Grand Finales to their toy sets of characters from the film. Simply hold you phone over the toy to create an AR experience and a bit of magic by selecting animation overlays to makes your concert to come to life.