Working together on creative content has become increasingly challenging, according to a recent survey from Digiday and OpenText Hightail.
The survey of 200 brand marketers, agencies and publishers found that there are too many people involved, too many rounds of creative review and that people aren’t using collaborative tools in ways that maximize their output. That, combined with the need to produce more without having the proper resources, means that creative content is becoming less about being creative and more about weaving your way through the tools and processes to get projects out the door.
Our infographic below outlines some of the key findings from “Layers on Layers”: A creative collaboration report. For more about the survey, read our recent blog post about how difficult it is to get the right recipe for creative collaboration.