ABOUT

The redesign of Inova Beach’s visual identity stems from the need to update and strengthen the brand, aligning it more closely with the dynamism and performance of beach tennis. The new logo was developed from the fusion of the letters “B” and “I”, evolving the previous symbol into a more modern, abstract, and versatile solution.The inclined shapes and angular cuts reinforce the idea of movement, speed, and energy, core concepts of the sport, while the asymmetrical design enhances the sense of action and fluidity. This new visual construction translates the competitive spirit and active lifestyle of Inova Beach in a more contemporary way, preserving the brand’s essence while projecting it toward a stronger, more current, and more recognizable positioning.