Hermenegildo Mavanda Branding Designer

ABOUT

ANX’s visual identity was born from the idea of having the Sun as the central element of its logo — a symbol that reflects fieldwork, energy, and the daily inspiration that drives the company. Represented in a stylized way, the Sun appears as a circular icon with dynamic strokes, conveying a sense of movement and agility, while also referencing the daily cycle and the rhythm of ANX’s activities throughout the day.To highlight the scientific side of the brand, the Erlenmeyer flask was incorporated, representing the care and precision of the laboratory analyses carried out on archaeological findings. The logo symbol was also inspired by patterns found in ancient vessels and paintings, creating a bridge between the past and the present and reinforcing the brand’s connection to the world of archaeology.In this way, ANX’s visual identity expresses the union between fieldwork and science, tradition and innovation, reflecting the essence of a modern, solid brand inspired by history.

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