Henry Challender Creative Lead (Copy)

ABOUT

We needed to build fame and convert sales among 18-24s for WKD, the UK's No.1 RTD brand. The idea had to work across social, live activation (in this case, clubs and festivals) and sales promotion. We created an overarching theme, #BeTheFace, which joined all the dots. Watch the film for details and results.

Date created: April 2018 2018-04-01T00:00:00+0100
Date published: 1 January 2019 2019-01-01T15:11:42+0000

MADEIT CREDITS

  • WKDClient
Project featured: on 2nd January 2019

WKD #BeTheFace Integrated Campaign

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